Company News, Marketing News

Lil Nas X Leads YSL Beauty’s New Campaign

The pop singer models the brand’s hot new products from the Rouge Volupté Shine Candy Glaze Lip Gloss Stick to the Nu Halo Tint Highlighter and more.

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By: Lianna Albrizio

Associate Editor

Nu Bare Look Tint, $44. An Yves Saint Laurent Beauté US ambassador since 2022, the cosmetics brand says Lil Nas X continues to challenge societal conventions, embracing fearless self-expression and inspiring the future generation with his edgy approach to identity.   “What we love about Lil Nas X is his bold approach to self-expression, using makeup as a creative outlet. The power of makeup is endless – and who better than Lil Nas X to demonstrate it,” said Laetitia Raoust, YSL Bea...

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